JTBC (Joongang Tongyang Broadcasting Company)
- Native Name : 제이티비씨
- Owned By : JTBC
- Picture Format : 1080i (HDTV)
- Headquarters : 48-6, Sangamsan-ro, Mapo District, Seoul
- Country : South Korea
- Launched Date : 21 March 2011
- Site : https://jtbc.joins.com/
The Joongang Tongyang Broadcasting Company (JTBC) is a South Korean nationwide pay television network. Its primary shareholder is JoongAng Holdings, with a 25% stake. It was launched on 1 December 2011. JTBC is a generalist channel, with programming consisting of television series, variety shows, and news broadcasting; its news division is held in similar regard to the three main terrestrial networks in South Korea.
JTBC was one of four new South Korean nationwide generalist cable TV networks alongside Dong-A Ilbo's Channel A, Chosun Ilbo's TV Chosun and Maeil Kyungje's MBN launch in 2011, to serve as supplementary networks to the existing conventional free-to-air TV networks like KBS, MBC, SBS and other smaller channels launched following deregulation in 1990.
The JoongAng Ilbo, which used to be a part of the Samsung, had owned a TV station before. In 1964 it founded the Tongyang Broadcasting Corporation (TBC) and ran the network for 16 years. In 1980, however TBC was forcibly merged with the state-run KBS by the military regime of Chun Doo-hwan. At its founding in 2011 some media analysts considered the return of JoongAng Ilbo to television in JTBC as the reincarnation of TBC.
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