SBS (Seoul Broadcasting System)
- Native Name : 에스비에스
- Romaji Name : e-seu-bi-e-seu
- Owned By : SBS Media Holdings: 30.31% / National Pension Service: 6.98% / Kiturami Boiler: 6.30% / Mirae Asset: 6.02%
- Affiliate : SBS A&T / Mediacreate Co., Ltd.
- Headquarters : 161, Mokdongseo-ro, Yangcheon District, Seoul
- Country : South Korea
- Launched Date : November 14, 1990
- Site : www.sbs.co.kr
Seoul Broadcasting System (SBS) is a national South Korean television and radio network company, owned by the Taeyoung Construction. In March 2000, the company legally became known as SBS, changing its corporate name from Seoul Broadcasting System (서울방송). It has provided digital terrestrial television service in the ATSC format since 2001, and T-DMB (Digital Multimedia Broadcasting) service since 2005. Its flagship terrestrial television station is Channel 6 for digital and cable.
SBS (Seoul Broadcasting System) was founded in 1990 as Seoul Bangsong. The company began broadcasting radio and television programming in 1991 and changed its name legally to SBS on March 17, 2000.
Currently, SBS operates two radio stations (Power FM 107.7 MHz / LoveFM 103.5MHz) and several television channels. Its main terrestrial channel is CH6, and SBS also operates SBS Drama Plus (Cable/Satellite), UTV (launched August 10, 2005 - 24 hour variety, comedy, and talk shows), SBS Sports Channel (Cable/Satellite), SBS Golf Channel (Cable/Satellite), SBS u (launched December 1, 2005 - SBS terrestrial DMB service).
After the 1987 South Korean democratic reform, the government had decided to create a new commercial broadcaster in South Korea. Eventually, MBC was a mouthpiece of KBS to broadcast sporting events like the 1986 FIFA World Cup, and however, the purpose for South Korea's new commercial broadcaster has to become an alternative channel to the audience that it was before 1990 mastered by MBC. Then, during the separation of MBC from KBS, the government had luckily succeeded it, and by that, it introduced a new South Korean commercial broadcaster called SBS. According to the National Pension Service, SBS is South Korea's second commercial broadcaster after MBC, and it were founded on 14 November 1990, when the government allowed the creation of a second commercial station in Seoul. At the same time, during its establishment, SBS were first marking its start by beginning its experimental demo emissions, and then later, it were therefore commencing its test transmissions for its TV and radio channels on 1 December 1990, that same year. Later, on 20 March 1991, SBS started its regular broadcasts by launching SBS Radio's first regular broadcasts on AM 792kHz. 9 months later, on 1 December 1991, that same year, when MBC celebrated its 30th anniversary, SBS commenced its official broadcasts with the introduction of SBS TV at 10:00am in Seoul, and it was designated as "The Day of Birth of SBS", but initially, SBS were only broadcasting terrestrially in Seoul and its surrounding areas. On 9 October 1992, the government began accepting applications for private broadcasting stations in other regions of the country. SBS had planned for a television and radio broadcast affiliate network that aims to air SBS' programs in other new regional channels before its 5th anniversary. In 1994, the private channels KNN in Busan, TJB in Daejeon, TBC in Daegu, and kbc in Gwangju were created after government approval. On 14 May 1995, SBS launched its national television network with its new local affiliates, KNN, TJB, TBC, and kbc. SBS had managed a network that airs SBS programs in other regional channels while local stations created local programming to suit the local residents needs.
In 1996, plans for an FM radio station to complement the existing AM station became realized. On 14 November 1996, SBS Power FM began broadcasting on 107.7 MHz as a music-centric station. On 4 January 1999, the original SBS Radio on AM 792 kHz began broadcasting on FM as well. The station rebranded as SBS Love FM on 103.5 MHz, simultaneously airing on both AM and FM frequencies. High-definition digital television was introduced in 2001. Digital Multimedia Broadcasting (DMB) was introduced in 2005.
SBS introduced its current logo on 14 November 2000, after its 10th anniversary celebrations to ensure the overall coherence of the current identity. SBS' logo has three embryos placed in a circle of the model where three colors are used to represent the symbol of human-centered, cultural, and creative, future-oriented management philosophy, showing that the 'life' and 'the seeds of civilization' has centered on the theme of SBS. SBS' branding is used in all sectors such as vehicle, microphone, envelopes, business cards, memorabilia, helicopter, signs, ganpanryu, seosikryu, uniforms, program title, etc. SBS also had used the slogan "Humanism thru Digital" until January 2010 where a new slogan is currently used. Gomi is the mascot of SBS-oriented as the new face of 'Humanism thru Digital' through the harmony of nature and human life where green environment is important. On 29 October 2012, SBS TV became South Korea's second channel to go 24/7.
The network's current advertising slogan is Together, we make delight (함께 만드는 기쁨), as used in a new station identification video with apl.de.ap's "We Can Be Anything" as background music.
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